As I wrote in my previous post there are too many companies trying to find the magic formal for business success when it’s right in front of their face. The most successful companies in the country regardless of size have built their organizations based on two fundamental principles. Companies like Apple, Google, Starbucks, etc are the success stories that we see every day but I have met small businesses across almost every industry that employ the same principles and have the same growth trajectories. Locally you can look to the companies listed in the Fast 50 or leaders in the 40 under 40.
The two fundamental principles are to be hyper focused on and 100% dedicated to improving the lives of your employees and clients. If you can build employee and client loyalty you can’t lose. If you build employee loyalty you will attract the best and brightest. And if you build client loyalty then you can dictate the cost of your product or service instead of your clients or industry dictating it for you.
As I sit here I’m almost hesitant to write this because it sounds incredibly basic. But think about it. If your employees and clients like your company then you can’t lose. The success formula for business is so basic it’s almost absurd.
Employee Happiness + Client Happiness = Company Success
As we know though most employees aren’t happy in their jobs. I read somewhere recently that something like 70%-75% of US employees are actually not happy in their job. As for client happiness well there are certainly plenty of examples of companies and even entire industries that have client bases that borderline despise them for their lack of service. If you look at most larger companies lets say in the telecom, banking, cable TV and insurance industries you probably agree that most companies don’t have what you would call happy clients.
So the business success equation is so basic yet 3/4 of the country has mentally checked out from their jobs and countless whole industries have clients that cringe every time that they have to pick up the phone to call them. This represents a fundamental business disconnect and is hindering the economic growth of our country.
At the end of the day what most business leaders are missing is that they don’t understand human behavior and they are doing the bare minimum to service their clients. We need to connect the dots for employers of all sizes that the opportunity for far greater growth and success is attainable. And the better news is that making these changes in small businesses would be relatively easy to accomplish. The only question is, are you willing to put forth the effort to make these changes to substantially increase your level of success?